Work
Building things that work,
for the web as it is.
Full-stack developer with a background in digital marketing and SEO. I take projects from brief to production — or come in at any stage in between.
Services
01 / Development
Full-stack web development
PHP, MySQL, PostgreSQL, JavaScript, React, Next.js, Vue. From architecture to deployment. I write code that solves the actual problem, not the fashionable version of it.
02 / Visibility
Digital presence & SEO
Built on a marketing background, not guesswork. Site structure, technical SEO, content strategy — the kind that compounds over time rather than chasing algorithm updates.
03 / Product
Product development
From idea to platform. I've built my own products and know what separates something that ships from something that stays in a Notion doc. I work with founders who need a technical partner, not just a contractor.
04 / Integration
AI feature integration
Useful AI built into products from the start — not retrofitted chatbots. I think carefully about where AI actually improves the experience and where it's just noise.
Projects
Selected workApplosive
An AI-native product information management system. Built around how product teams actually work, with AI support integrated where it reduces friction — not where it makes a good slide.
Unlock Shanghai
A platform for expats navigating rentals and city life in Shanghai. Built from direct experience living there — not from a market research report.
From the blog
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Tell me what you're building or trying to fix. I'll let you know if I can help and what that would look like.