Making difficult things work
Hey, I’m Philipp, a developer with a background in business, digital marketing, and SEO. I build websites, eCommerce systems, and automations that solve real operational problems. I dig into the details until I understand them, then make the useful version and ship it.
Work that holds up
How I work. I don’t start with a preferred tool or a fashionable answer. I get clear on what is actually broken, needed, or worth improving. Then we build the smallest durable thing that solves it.
I prefer solving problems instead of selling services
Where I come in
Sometimes a website needs a new developer to take over from whoever built it before. Sometimes an online shop has outgrown plugins and workarounds. Sometimes the tracking cannot be trusted, the site is slow, or a process needs proper software instead of another spreadsheet.
These problems do not arrive in neat service categories. I work across development, eCommerce, SEO, analytics, and AI integrations to work out what is actually needed, take responsibility for the technical side, and build the useful solution.
Built around real constraints.
Work
Selected projects across WordPress, eCommerce, technical SEO, analytics, and custom development. The common thread is not a visual style but making a system work better for the people who depend on it.
Product Data & Integration
FeedCollect
A supplier-data pipeline that ingests heterogeneous product feeds, maps and normalizes them into a canonical schema of around 100 product fields and attributes, and makes clean, consistent data available to downstream PIM systems.
WooCommerce Development
Brand.it
Custom B2B pricing, reseller access, product configuration, and buying logic for a WooCommerce shop with more complex commercial rules than an off-the-shelf setup could handle.
Software Architecture & Development
PIMSuite
A configurable product-data platform built for businesses whose workflows do not fit a rigid off-the-shelf PIM, covering data modelling, relations, imports, enrichment, media, localization, pricing, and downstream integrations.
Consent & Analytics
Consent Integration
Consent-aware tracking implementations across GA4, Matomo, tag management, forms, and CRM, so that collection behaviour follows the choices people actually make.
WordPress Takeover
Rock in Detroit
Taking over and extending an established music portal: fixing form handling, improving data collection, and growing its event and venue listings through custom tooling.
Ecommerce Development
Party.de
Custom Shopware development for a large German ecommerce operation, spanning customer-facing features, A/B testing and conversion improvements, plus internal tools for business processes the standard backend could not handle.
Full-Stack Development
420MKT
Full-stack development within a specialist cannabis-industry network, building and extending WordPress and WooCommerce systems, custom functionality, integrations, and the technical foundations behind client ecommerce projects.
Clear problem. Useful outcome.
Process
The exact scope changes, but the work usually follows the same path: understand what is happening, decide what matters, build the right thing, and leave it in a state someone can operate.
1. Understand
I start with the actual situation: the business goal, existing setup, access, data, dependencies, and what is already failing or getting in the way.
2. Structure
We turn the problem into a practical plan: what needs fixing, what needs building, what can wait, and where a simpler solution is better than another tool or feature.
3. Build
I implement the work directly, whether that is a website, custom functionality, eCommerce logic, tracking, or an integration. Then we test the paths that matter, not just whether the page looks finished.
4. Hand over
You get a working system, clear ownership, and an understanding of how it runs. I can stay involved for maintenance and further development, but the setup should not depend on mystery or permanent rescue work.
1. Understand & stabilise
I start with the actual situation: the business goal, existing setup, access, data, dependencies, and what is already failing or getting in the way.
2. Map & decide
We turn the problem into a practical plan: what needs fixing, what needs building, what can wait, and where a simpler solution is better than another tool or feature.
3. Build & verify
I implement the work directly, whether that is a website, custom functionality, eCommerce logic, tracking, or an integration. Then we test the paths that matter, not just whether the page looks finished.
4. Hand over & improve
You get a working system, clear ownership, and an understanding of how it runs. I can stay involved for maintenance and further development, but the setup should not depend on mystery or permanent rescue work.
Want to talk through the problem first?
Let’s Work Together.
Contact
Have a site, shop or technical problem that has become more complicated than it should be? Send me a short description of what’s happening. I’ll tell you whether it sounds like something I can help with.
© 2026 Philipp Krüger
