Search Engine Marketing (SEM)

By utilizing paid advertising on search engines, I can help increase visibility and drive more qualified traffic to your website, resulting in more leads and conversions for your business.

magine your website at the top of the search engine results, attracting the right customers at the right time. With proper use of search engine marketing, e.g. Google Ads, that can be a reality. I’ll work with you to create a customized campaign that will put your business in front of your target audience and drive more qualified traffic to your website. Whether you’re looking to increase brand awareness, generate leads, or boost sales, I’ll help you achieve your goals and improve your online presence significantly.

The following are the moving parts of every SEM campaign I build and execute

  1. Keyword research and selection: Identifying the most relevant and high-performing keywords that align with your business goals and target audience.
  2. Ad copy and creative development: Crafting compelling ad copy and visually appealing ad creatives that will grab the attention of potential customers and entice them to click on your ads.
  3. Campaign structure and organization: Organizing your campaigns, ad groups and keywords in a logical and efficient manner.
  4. Targeting and audience segmentation: Identifying the specific audience segments that are most likely to convert and targeting them with relevant ads.
  5. Bid management and budget optimization: Continuously monitoring and adjusting bids and budgets to ensure that your campaigns are cost-effective and reaching their full potential.
  6. Performance tracking and analysis: Regularly measuring the performance of your campaigns and making data-driven decisions to optimize and improve results.
  7. Ongoing optimization and testing: Continuously testing new ad copy, creatives, targeting options and other elements to improve the performance of your campaigns.
  8. Reporting and communication: Regularly communicating with you and providing detailed performance reports to keep you up-to-date on the progress and results of your campaigns.
SEM is the not-so-secret weapon for small and medium-sized businesses looking to level up their online presence and take their sales to new heights. By utilizing paid search advertising, you can reach your target audience at the exact moment they are searching for your products or services. With the help of a SEM professional, you can create targeted campaigns that drive more qualified traffic to your website and increase conversions. Imagine being able to compete with the big players in your industry, even on a smaller budget. That’s the power of SEM. With a SEM expert by your side, you’ll be able to optimize your campaigns for maximum ROI, stay ahead of the latest industry trends and get the data-driven insights you need to make informed decisions.

What budget is needed for paid online ads?

The cost of a SEM campaign will vary depending on the specific goals and budget of your business. Paid advertising costs, such as Google Ads or Facebook Ads, will be determined by factors such as the keywords you choose to target, the competition for those keywords (prices for each click are determined in automated real-time auctions), and the overall budget for your campaign. These costs can range from a few Euros per day to several thousand Euros per month, depending on your industry and goals.

Additionally, my SEM service fee is calculated based on 20% of the monthly advertisement budget or a flat rate of 600 Euro per month, whichever is higher. This fee includes creating, implementing and managing your campaigns, ongoing optimization, and providing regular reporting and analysis. This way you can be sure that my interests are aligned with yours and I will be working towards maximizing the return on your investment.

How long will it take to see results?

Paid ads are often described as the more expensive, but faster alternative to long-term search engine optimization. In fact, the length of time it takes to see good results with SEM can vary depending on several factors such as the industry you’re in, the competition, the budget you have allocated and the strength of your website. Typically, you can expect to see first results within 1-2 weeks of launching your campaign, as long as you have chosen the right keywords, have written effective ad copy, and have set up your campaigns correctly.

However, it’s important to note that SEM is an ongoing process and it can take several months to see significant results. The first results will be the increase in the clicks and impressions on the ads, later the increased traffic, and even later the increase in the conversion rate. It’s important to be patient and to continually optimize your campaigns, as this will help to improve your results over time.

Eager to make best use of every advertisement penny spent?

Maximize your ROI and take your business to the next level with my expert SEM services. Contact me to get started!