SEO consulting & Management:
Search visibility, built into the site.

Technical SEO · Site architecture · Content strategy · Implementation

I help businesses improve organic search through a combination of technical SEO, site architecture, content strategy and hands-on implementation.
That can mean fixing an existing site, restructuring how content is organised, identifying opportunities for new pages, or working directly in the CMS and codebase to implement the changes.

Discuss your site See what I do

What I can actually help with

Find and fix technical SEO problems

You need: A clear picture of what is preventing search engines from crawling, understanding or ranking the site as well as they could.

I handle:
  • Crawlability
  • Indexing
  • Redirects
  • Canonical URLs & Duplicate content
  • Core Web Vitals
  • Structured data

You get: A prioritised technical audit with concrete fixes, ranked by likely impact rather than by how many warnings an SEO tool can generate.

Improve Your site’s structure

You need: A site where important pages are easier to find, better connected, and organised around how people actually search.

I handle:
  • Information architecture
  • Internal linking
  • URL structure
  • Categories and taxonomies
  • Navigation
  • Page relationships

You get: A clearer site structure that gives important pages more context and authority while making the website easier for both users and search engines to navigate.

Plan useful search content

You need: A sensible answer to what pages should exist, which topics are worth targeting, and where new content could actually create demand or capture it.

I handle:
  • Search intent
  • Topic research
  • Page planning
  • Content gaps
  • Landing-page structure
  • Internal linking opportunities

You get: A content plan built around useful pages and realistic search opportunities rather than a publishing calendar filled for the sake of producing more articles.

Implement the SEO Strategy

You need: SEO recommendations that actually make it into the website.

I handle:
  • CMS changes
  • Template changes
  • Metadata
  • Schema
  • Internal links
  • Content restructuring
  • Developer-level fixes

You get: The implementation itself, or sufficiently detailed briefs for your internal team where direct access is not appropriate.

What an SEO project can include

I crawl and review the site to identify issues that can affect indexing, ranking or how efficiently search engines understand the content.

That can include broken or unnecessary redirects, canonical problems, duplicate pages, poor internal linking, indexing mistakes, structured data errors, slow templates, rendering problems and pages that exist technically but contribute little to search.

The output should make it obvious what deserves attention first. I am not interested in turning every minor crawler warning into a task simply because a tool can detect it.

For larger sites, structure often matters as much as individual page optimisation.

I look at how services, products, categories, locations or other content types relate to each other and whether the current site makes those relationships clear.

That can lead to changes in navigation, taxonomies, category pages, URL structures, internal linking or the way related content is surfaced.

The aim is to make important topics easier to reach and give search engines a clearer understanding of which pages belong together and which ones matter most.

SEO content strategy starts with deciding which pages deserve to exist.

I look at the language people use when searching, the intent behind those searches, what competing results are satisfying, and whether the site already has a page that could realistically serve that need.

Sometimes the answer is new content. Sometimes it is expanding or restructuring an existing page. Sometimes several weak pages should become one stronger resource.

I prefer that to producing large volumes of generic SEO content that adds little beyond another indexed URL.

Schema markup can help search engines understand the entities and information represented on a page more reliably.

Depending on the site, that can include products, organisations, local businesses, articles, breadcrumbs, offers and other structured information.

I treat structured data as part of the site architecture rather than as a collection of markup snippets added because an SEO plugin offers them.

It should reflect what the page actually contains, remain technically valid, and be generated consistently where the same content type appears across the site.

SEO work should be tied to something measurable.

Depending on the project, I use Google Search Console, analytics data, crawl data and ranking information to establish a baseline and see what changes after implementation.

I am particularly interested in impressions, clicks, query coverage, landing-page performance and whether pages that matter commercially are becoming more visible.

Ranking positions are useful, but they are only one part of the picture.

The exact scope depends on the project. You do not automatically need everything on this list.

Process

The exact scope changes, but the work usually follows the same path: understand what is happening, decide what matters, build the right thing, and leave it in a state someone can operate.

1. Understand

I start with the current site, its search performance and the business behind it.
That means understanding which pages matter commercially, what already performs well and where technical, structural or content problems are limiting visibility.

2. Prioritise

SEO tools can generate hundreds of recommendations. They do not tell you which ten are worth doing.
I rank the work by likely impact, effort and dependency so obvious technical problems get fixed without losing sight of larger structural opportunities.

3. Implement

Where I have access to the site, I prefer to make the changes directly.
That may mean editing templates, changing internal links, restructuring content, adjusting metadata, implementing schema or working on the WordPress code itself.
If your team handles implementation, I provide briefs detailed enough that the intended result is clear.

4. Measure

After implementation, I track whether search visibility changes where we expected it to.
That includes Search Console data, landing-page traffic, impressions, clicks and query coverage, along with rankings where they are useful.
SEO takes time, so the aim is to distinguish real movement from normal day-to-day noise.

1. Understand The Site

I start with the current site, its search performance and the business behind it.
That means understanding which pages matter commercially, what already performs well and where technical, structural or content problems are limiting visibility.

2. Prioritise

SEO tools can generate hundreds of recommendations. They do not tell you which ten are worth doing.
I rank the work by likely impact, effort and dependency so obvious technical problems get fixed without losing sight of larger structural opportunities.

3. Implement

Where I have access to the site, I prefer to make the changes directly.
That may mean editing templates, changing internal links, restructuring content, adjusting metadata, implementing schema or working on the WordPress code itself.
If your team handles implementation, I provide briefs detailed enough that the intended result is clear.

4. Measure

After implementation, I track whether search visibility changes where we expected it to.
That includes Search Console data, landing-page traffic, impressions, clicks and query coverage, along with rankings where they are useful.
SEO takes time, so the aim is to distinguish real movement from normal day-to-day noise.

Want to talk through the problem first?

Have an SEO problem worth investigating?

Contact

Send me the website and a short description of what you are trying to improve.
You do not need to arrive with a keyword list or a finished SEO brief. If you already have Search Console access, previous audits or ranking data, those can help establish the starting point.
I can work on a one-off technical or structural project, support an existing team, or stay involved where ongoing SEO work makes sense.

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