WordPress development.
Built to work, not just to launch.

WordPress builds · Rebuilds & takeovers · WooCommerce · Performance & SEO

I build, repair and extend WordPress sites for businesses that need something maintainable, fast and adapted to how they actually work.

Discuss a project See what I do

What I can actually help with

Build a new WordPress-based Website

You need: A new company site, marketplace, shop or custom WordPress application.

I handle:
  • Theme / frontend
  • Content structure
  • Custom functionality
  • Integrations
  • SEO foundations
  • Deployment

You get: A working WordPress installation, staging environment, production deployment and documentation.

Fix or take over an existing WordPress site

You need: Help with a site that has become slow, difficult to edit or increasingly hard to develop.

I handle:
  • Technical audit
  • Plugin/theme cleanup
  • Bug fixing
  • Performance
  • Legacy code
  • Hosting/server issues

You get: A cleaned-up site and a clear picture of what should stay, change or eventually be rebuilt.

Extend WordPress around your business

You need: WordPress or WooCommerce to do something the standard product does not.

I handle:
  • Custom plugins
  • APIs
  • CRM connections
  • Pricing logic
  • Product configuration
  • Import/export pipelines

You get: Functionality built around your workflow instead of forcing the workflow around a plugin.

Improve performance & search foundations

You need: Better speed, cleaner technical SEO or reliable measurement.

I handle:
  • Core Web Vitals
  • Caching/server setup
  • Structured data
  • Analytics
  • Technical SEO
  • Tracking

You get: Measured improvements and a setup you can understand afterwards.

What a WordPress project can include

The visible part of the site should be built around what the project actually needs rather than around the limitations of a pre-made theme. Depending on the scope, this can mean a custom theme, a child theme, reusable page sections, Gutenberg blocks, WooCommerce adjustments or more specific frontend functionality.

I also pay attention to how the site behaves as a whole: responsive layouts, navigation, forms, interactive elements, accessibility basics and consistent behaviour across different devices and screen sizes. The aim is not just to make the site look finished on launch day, but to build it in a way that remains understandable and extendable when something needs to change six months later.

For some projects, very little custom development is needed and an existing theme can be used sensibly. For others, forcing everything into a generic theme creates more work than it saves. The implementation should match the project rather than the other way around.

A WordPress site can look simple on the frontend while being unnecessarily difficult to maintain behind the scenes. I structure the content so the people who actually use the site can make common changes without having to know how the page was built.

That can include custom post types, fields, taxonomies, reusable content blocks and editing interfaces tailored to the information being managed. A team updating properties, products, case studies or staff profiles should not have to copy and paste layouts manually every time or remember which hidden setting controls which part of the page.

For existing websites, this can also mean simplifying a backend that has grown confusing over time. Unused fields can be removed, repeated content can be turned into reusable components, and areas that previously required developer intervention can often be made editable. The goal is to make the CMS fit the way the content is actually maintained.

Business websites rarely operate in isolation. They may need to send leads into a CRM, exchange data with another system, connect to a booking platform, process product information, trigger emails, pull in external content or measure what visitors actually do on the site.

I can handle those connections as part of the WordPress project. Depending on the requirements, that can include APIs, webhooks, forms, CRM integrations, payment or booking systems, analytics, consent management and other third-party services.

The important part is not simply installing a plugin for each service. I look at what data needs to move, when it needs to move, what happens when something fails and how the integration can remain maintainable afterwards. Where an established plugin solves the problem well, I am happy to use it. Where it adds unnecessary complexity or cannot support the workflow properly, custom integration can be the cleaner option.

Tracking is treated the same way. Analytics and conversion measurement should tell you something useful about how the site performs rather than merely proving that a tag has been installed.

Performance and technical SEO are part of the build rather than tasks I prefer to leave until the site is finished.

On the performance side, this can involve caching, image handling, script loading, database behaviour, hosting configuration and Core Web Vitals. The exact work depends on where the bottleneck is. There is little value in aggressively optimising images if the server takes several seconds to respond, just as changing hosting will not solve a frontend overloaded with unnecessary JavaScript.

Technical SEO covers the parts of search visibility that are influenced by how the site is built and structured. That can include page titles and metadata, structured data, crawlability, canonical URLs, internal linking, redirects, XML sitemaps and the way different content types are organised.

For rebuilds and migrations, existing search performance is part of the project as well. I review which pages already attract organic traffic, which URLs have external links and which parts of the current structure are worth preserving. The aim is to improve the technical foundation without throwing away search visibility that the existing site has already earned.

A site should not move from staging to production simply because the pages look correct.

Before launch, I check the parts that are easy to miss during normal development: forms, redirects, analytics, consent behaviour, integrations, responsive layouts, important user journeys and the production hosting environment itself. For a rebuild, launch may also involve URL migration, DNS or hosting changes, cache configuration and checking that search engines can access the new site as intended.

The exact deployment process depends on the complexity of the project. A small business site may only need a straightforward staging-to-production launch, while a larger or more integrated site may require a more controlled migration and testing process.

I also want the site to remain manageable after the project ends. Depending on the scope, that can include version control, backups, documentation, access to the relevant accounts and a walkthrough of the parts your team will maintain. Custom functionality or unusual integrations should not become mysterious pieces of the site that only one developer understands.

The result should be a website that can continue to be worked on, whether that is by me, your internal team or another developer later on.

The exact scope depends on the project. You do not automatically need everything on this list.

Process

The exact scope changes, but the work usually follows the same path: understand what is happening, decide what matters, build the right thing, and leave it in a state someone can operate.

1. Understand

I start with the actual situation: the business goal, existing setup, access, data, dependencies, and what is already failing or getting in the way.

2. Structure

We turn the problem into a practical plan: what needs fixing, what needs building, what can wait, and where a simpler solution is better than another tool or feature.

3. Build

I implement the work directly, whether that is a website, custom functionality, eCommerce logic, tracking, or an integration. Then we test the paths that matter, not just whether the page looks finished.

4. Hand over

You get a working system, clear ownership, and an understanding of how it runs. I can stay involved for maintenance and further development, but the setup should not depend on mystery or permanent rescue work.

1. Understand & stabilise

I start with the actual situation: the business goal, existing setup, access, data, dependencies, and what is already failing or getting in the way.

2. Map & decide

We turn the problem into a practical plan: what needs fixing, what needs building, what can wait, and where a simpler solution is better than another tool or feature.

3. Build & verify

I implement the work directly, whether that is a website, custom functionality, eCommerce logic, tracking, or an integration. Then we test the paths that matter, not just whether the page looks finished.

4. Hand over & improve

You get a working system, clear ownership, and an understanding of how it runs. I can stay involved for maintenance and further development, but the setup should not depend on mystery or permanent rescue work.

Want to talk through the problem first?

Let’s Work Together.

Contact

Have a site, shop or technical problem that has become more complicated than it should be? Send me a short description of what’s happening. You don’t need a technical brief, I’ll tell you whether it sounds like something I can help with.

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